MANAGING BUSINESS STRATEGY

REAL-WORLD DECISIONS
(A 2-Day Online Workshop)

What You’ll Gain:

Master Strategic Formulation & Execution

Learn to design effective business strategies and convert them into practical, actionable plans. Align organisational goals with execution frameworks to drive performance and long‑term success.

Analyze Dynamic Markets

Evaluate rapidly changing market conditions, industry trends, customer behaviour, and competitive forces. Identify emerging opportunities, anticipate risks, and make informed strategic decisions.

Evaluate & Recommend Policies

Strengthen skills in assessing strategic alternatives and policy options. Compare approaches, evaluate their impact on objectives, and recommend solutions for sustainable growth.

Understand Organizational Functions

Gain a clear view of how marketing, finance, operations, and human resources work together. Appreciate how each function contributes to strategy execution and overall performance.

Build & Sustain Competitive Advantage

Explore key strategies such as differentiation, innovation, and cost efficiency. Learn how organisations adapt to maintain relevance in competitive and evolving industries.

EARN A JOINT CERTIFICATION

Complete the program and receive a joint award certificate from Jesselton University College and UBA — proof of your ability to analyse legal cases, interpret issues, evaluate evidence, and apply legal reasoning.

Schedule & Fee

Overview

This executive programme provides participants with a comprehensive understanding of strategic management principles and their application in today’s dynamic business environment. Participants will examine how organisations create and sustain competitive advantage through effective strategic planning, environmental analysis, and informed decision‑making. The programme explores key concepts in strategy formulation and execution, enabling participants to evaluate market opportunities, respond to competitive challenges, and align organisational resources with business objectives. Through practical discussions and real‑world business scenarios, participants will develop the strategic thinking skills needed to drive sustainable growth and long‑term organisational success.

Learning Outcome

Understand the fundamental concepts and principles of Strategic Management.

Analyse internal and external business environments to identify opportunities and challenges.

Evaluate the impact of globalisation, technology, and market changes on business strategy.

Formulate effective business strategies to achieve competitive advantage.

Develop practical implementation plans to execute strategic initiatives successfully.

Assess and recommend appropriate strategic management approaches for organisational growth and sustainability.

Who should join?

Trainer Profile

DR. MICHELLE VOO

DBA (ECU Par), EDBA (JUC MY), C.A. (M), ASEAN CPA, FCMA, CGMA, CFP®

Dr. Michelle Voo is a Chartered Accountant, Licensed Financial Planner, Corporate Advisor, and HRD Corp Accredited Trainer with more than 23 years of experience in finance, corporate advisory, strategic planning, and business management. She is the Founder of Voo Corporate Advisory and has extensive expertise in business strategy, corporate restructuring, financial management, governance, merger and acquisition advisory, venture capital structuring, and organisational development. She actively advises SMEs, corporations, and entrepreneurs on sustainable growth, competitive positioning, and long‑term business success.

Key Professional Highlights

- Founder, Voo Corporate Advisory & VCA Corporate Advisory Sdn. Bhd.
- Chartered Accountant (MIA), ASEAN CPA, FCMA, CGMA & CFP® Professional
- Licensed Financial Planner & Financial Adviser Representative (BNM)
- HRD Corp Accredited Trainer (Certificate No. 24041)
- Director, Corporate Advisory & Business Strategy Consultant
- Chairperson, Financial Planning Association of Malaysia (FPAM), Sabah Chapter (2025–2027)
- Experienced in Corporate Planning, Business Growth Strategy, M&A, Venture Capital & IPO Readiness
- Conducted 500+ training and consultation sessions for businesses, professionals, and entrepreneurs

Register Now!