STRATEGIC MARKETING

MARKETING SKILLS FOR REAL IMPACT

What You’ll Gain:

Problem-solving with marketing concepts

Apply proven marketing frameworks to diagnose business challenges and develop practical, results-driven solutions.

Opportunity identification & analysis

Gain the ability to spot high-potential market opportunities and evaluate them strategically for growth and competitive advantage.

Customer relationship building

Learn how to build and sustain meaningful customer relationships that drive loyalty, retention, and long-term value

Analytical decision-making

Strengthen your ability to use data, insights, and structured thinking to make informed and confident marketing decisions.

Marketing planning & controL

Develop skills to plan, execute, and monitor marketing strategies effectively, ensuring alignment with business goals and measurable performance.

Schedule & Fee

Overview

This workshop provides a strategic overview of how organizations design and execute
marketing initiatives to drive growth and competitive advantage. It focuses on key areas
Iuch as market analysis, the marketing mix, customer value creation, and data driven
decision-making.
Participants will explore both foundational and contemporary marketing approaches, with emphasis on segmentation, positioning, and performance-driven strategies in dynamic business environments.
Designed for managers and decision-makers, the workshop equips participants with practical frameworks to strengthen marketing effectiveness, support business objectives, and deliver measurable results.

Learning Outcome

Apply marketing concepts and frameworks to solve real-world
business challenges

Identify and evaluate market opportunities to support
strategic growth

Develop and sustain strong customer relationships to enhance
long-term value

Utilize analytical tools and insights to support effective
marketing decision-making

Plan, implement, and monitor marketing strategies to ensure
performance and control

Who should join?

Trainer Profile

KENNETH NG

MBA, CTP, ATD Master Trainer

Senior Corporate Trainer & HRD Corp Accredited Trainer

Kenneth Ng is a seasoned corporate trainer and coach with over two decades of experience in human capital development, leadership, and performance improvement. He has delivered training and consulting
engagements across Malaysia and internationally, supporting organizations across multiple industries.

An ATD-certified Master Trainer (USA), he specializes in Train-the-Trainer (HRD Corp TTT), leadership development, and performance management systems, including KPI, KRA, and Balanced Scorecard, with a strong focus on translating strategy into practical, results-driven execution.

Key Leadership & Professional Highlights

HRD Corp TTT Lead Trainer with extensive certification delivery experience
ATD Master Trainer (USA) with global training standards and methodology
Delivered programs across Malaysia, Singapore, China, Thailand & South Korea
Specialist in Training Needs Analysis (TNA) and competency-based development
Designed and implemented leadership and performance improvement frameworks

Register Now!

Lead with Impact.

Drive Performance.

Explore core management principles, leadership dynamics, and real-world practices designed to strengthen your decision-making and management skills.

Registration & Funding Method

Please select your preferred funding method below: